Did you know Less than 4% of Australian small businesses have a trademark, or any kind of registrable intellectual property?

Yet, small to medium enterprises that own an intellectual property right have around 2.5 times more employees than businesses without and pay a higher median wage, as shown by IP Australia.

Specifically to trademarks – small businesses with a registered trade mark are 13% more likely to achieve higher turnover growth than their peers without a trademark.

For many small businesses, your brand is your identity. It is how you’re recognised by customers, and it helps attract new business. A registered trademark can be an important component of a brand strategy as it gives you exclusive rights to use that trademark as your brand in Australia.

I teamed up with IP Australia to deliver 4 tips on how you can use a registered trademark to make your brand work for you. Pop your details below for this FREE resource.